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In France, in addition to sponsoring pro tournaments and major competitions for young people, such as the La Baule Junior Derby, the Pontet "Pont des Générations" tournament and the BNP Paribas Cup, the Bank is actively involved in the regions, sponsoring more than 400 club tournaments each year.
Regional BNP Paribas offices initiate these actions and define their own communications strategies or support them. In the same spirit, specific partnership agreements are forged between certain FFT leagues and BNP Paribas regional offices.
The BNP Paribas family trophy
The concept of this national tournament is particularly original and fun, since it consists of doubles matches where the two partners must be members of the same family.
To know more about the BNP Paribas family trophy...
BNP Paribas Trophies
Thanks to its 2000 branches in France, BNP Paribas has a strong regional presence and commits itself to sponsoring around 400 tournaments a year at all levels. Each of these tournaments enjoys the title of "Trophée BNP Paribas" (BNP Paribas Trophies).
Partnerships are fostered by the Bank's local branches, allowing them to develop their own particular brand of "BNP Paribas, Giving tennis the advantage" communications.